Lower is a mens and women's fashion brand with street elements and influences from various subcultures. It started in Mt Maunganui, New Zealand as a hobby in 2001 and grew to become a company 3 years later in 2004. Seven years later Lower is now a household name throughout New Zealand and is also growing internationally. Although it has become a large brand it still maintains a unique and grounded approach. Check out the history page for an overview of our collections to date.