In early 2017 we discussed the state of Denim and what was on offer. We felt there was room in the market for timeless denim that was instrumental to the everyday wardrobe. Everyone needs a pair of jeans that are forgiving in any siutation, whether you’re hitting the mini-ramp on your lunch break or having a few beers with the boys, comfort is everything.
The research and development we’ve learnt through the Leaner Jean has been implemented in to our new Denim range. Days on end in factories, searching through cloth swatches and measuring the smallest of details to ensure the best fit possible.
Lukan Raisey got his hands on a couple of pairs and put them through their paces recently. Lukan is an Artist from South Auckland making serious ground within the Hip Hop scene in Australasia. Be sure to give his Sound Cloud a follow here.
Shot by Connor Pritchard.